Our hosting partner
Cavanaugh Interactive has partnered with narwold computer services, a Menomonee Falls-based business that provides web hosting, computer troubleshooting, and programming services.
In addition to superb uptime and customizable email services, our web hosting plans include a variety of web analytics solutions. It’s simply a matter of defining your needs. We can recommend a logical, cost-effective solution for collecting web data that gives you the information needed to monitor visitor behavior on an ongoing basis.
For more information, contact us about how a web hosting solution can give you peace of mind by getting you critical visitor data.
Site Analytics
What happens after they click?
Have you been measuring the behavior of your website visitors? You need to find out in real-time who your visitors are, where they are coming from and how they are using your website.
But where to begin? Many different vendors provide web analytics software and services.
In general, the two approaches to collecting web data are:
• Web server logfile analysis, and
• Page tagging.
A major issue that muddies the water in understanding web analysics is the lack of globally agreed upon definitions for words like "hit,” “visit/session,” and “visitor/unique visitor/unique user.” Popular misconceptions mistake a “hit” for a “visitor,” or equates “total visitors” with “unique visitors.”
So how do you make an informed choice?
The solution that’s chosen often depends on the amount of technical expertise within your business, the vendor chosen, the amount of activity seen on the website(s), the depth and type of information sought, and the number of distinct websites needing statistics.
We recommend that you begin by setting your online marketing and sales objectives, then merging them with a strategic plan that defines site design, content development and SEO. Ask us how to make that plan and execute it using the right site analytics solution.
Benefits
Observe visitors and trends
Target your audience
See how visitors actually interact with your site
Maximize ROI
Turn more visitors into customers
Increase conversions and profits
Find out which online marketing initatives are cost effective
Make informed site design improvements
Track campaign effectiveness
It just doesn‘t make sense to not follow through in testing and measuring site performance and comparing the results to marketing and sales objectives. Let us show you how.
