SEO’s “dark side”
Do you know what to look for in a reputable SEO consultant?
Here are some warning signs of a rogue SEO consultant that will cost you money at the least, and at the worst might get your website blacklisted:
- Guarantees a#1 Google ranking
- Overly secretive; unwilling to explain
- Contacts via unsolicited email
- Requires a link to the SEO’s site
- Sells keywords in the address bar
Some suggestions to help find a reputable SEO consultant include:
- Understand where the money goes
- Do some research on the industry
- Make sure you’re protected legally
- Check the Better Business Bureau
- Talk to other SEO consultants
- Ask for recommentations from others
There are a number of things that can be done to improve site rankings. Ask us how our SEO expertise can help your business maintain its search rankings.
SEO–Support
Optimizing your site so that it displays high in search engines is one of the easiest, yet most effective ways of increasing traffic to your website. According to estimates, 8 to 10 billion sites have been crawled by search engines—that’s about half the sites on the Internet.
It is not necessary to understand the complex algorithms that search engines like Google and Yahoo! use to sort the search results. But the science of SEO is continually evolving as search engines become smarter and people try to manipulate the system.
You need to stay on top of SEO developments in order to improve—or at least maintain—your site rankings. Yet all too often, consistent implementation of SEO takes a back seat to other priorities. If our SEO plan for you sits on the shelf, you won’t be able to achieve your goals, and neither will we.
Rely on us to keep your site featured high in search engines
First and foremost, we understand that change is necessary, and provide a plan to maintain your online presence in a sustainable, search-optimal way.
We not only apply the latest techniques in search engine optimization and online marketing, but we also specialize in SEO audits that highlight opportunities and challenges on our clients’ native sites.
Our experience goes beyond any in-house technical support because we approach SEO as an ongoing discipline—not simply a webmaster’s tool that’s applied occasionally.
Trust us to achieve ongoing, measurable results
Using a customized SEO plan designed especially for your business, your website will gain a measurable advantage. Good search engine strategies can elicit good rankings; likewise, a few bad moves can bury a site.
We can make the difference. By partnering with Cavanaugh Interactive for your ongoing SEO support, you are ensuring your site’s continuing success.

