Search Engine Optimization

Increase your site’s findability

Findability is the watchword of the day! Visitors get what they need fast when your site has great findability. And that means more conversions, higher sales, and happier customers.

Effective search is the key to increasing findability.

Most of today’s visitors use search, making search the most significant navigation element your site has. And did you know that more than 50% of all searches are prospects looking for a local business? All of this means that even if you do have a website, if they can't find you, you don’t exist!

A good search experience means users find what they need, fast. A bad experience leads to frustrated visitors and drop-off.

SEO website design

One of the most important factors when attempting to rank your site in the search engines is designing your website in such a way that both the search engines and your website visitors are able to quickly, easily, and thoroughly access your site content from the landing page onward. Successful SEO website design requires a fundamental knowledge and understanding of how search engines "see" your web page content, and how they determine its relevance. We know how to think like a search engine as well as a searcher.

SEO copywriting

Once we have your SEO-friendly site architecture established, the next step is to make sure your site has text content that adequately describes the themes and topics within your site. SEO copywriting is a fine art, one that strives to meet the needs of both the human and the search engine spider. With diligence and attention to detail, we create content that is rich and meaningful for both.

Site search solutions

SEO is not an easy discipline to understand, let alone master. There are many suggested shortcuts that search engine consultants and optimization firms recommend to help you achieve high search engine rankings in the index-based search results. Unfortunately, many of these approaches are at best too narrow in focus, and at worst, some of the optimization techniques used can also result in your site’s pages being penalized and your rankings lowered, or—worst of all—in your site being removed from a search engine’s index entirely.

Learn to take a cautious, yet comprehensive approach to SEO by engaging only in tactics that result in a better, more relevant website for both end users and search engines. We move the focus away from one-shot, quick-fix optimization towards an overall “organic search methodology.”

Whether you’re getting ready to create a new website or considering strengthening your current site, please contact us to learn more about how our expertise can help you employ proven SEO techniques to maximize your site’s findability.

Case History

Artist’s online sketch gallery

We designed and then optimized the website of a Milwaukee-based artist specializing in house portraits. SEO involved research into keyword phrases used to search for her kind of business, then select the “money” phrases used the most. Interestingly, we discovered words like “watercolor” and “watercolour” produced better rankings. We also included “milwaukee” as a part of several keyword phrases in order to make her site findable by local searchers.

The result? Within three months her website’s organic search ranking for “milwaukee house portraits” had risen to #5!

Thinking about pay-per-click search engine marketing?

PPC advertising allows you to pay on a cost-per-click basis to have your text ads listed in the search results pages of the major search engines. These listings are keyword-based, meaning that you can control which keyword search results pages you would like your ad to appear on. Pay-per-click listings for each keyword are ranked on a combination of the bid (amount you are willing to pay for each click) and the “quality score” of your site as it relates to each keyword in your campaign. From keyword research to landing page conversion, we can create PPC marketing campaigns that maximize your return on investment. Learn more…