Logo Design
Intangible to tangible
Your company is a unique construction of people and dreams, not to mention some blood, sweat and tears. If you’re just getting started, how do you best explain to the marketplace what it is that you do? If your focus has changed over the years, what’s the best way to show your transformation? What is your corporate philosophy? What do you do best?
Good graphic design approached by a company with a proven track record is one way to turn the intangible facets of your company into something you can hold in your hand, like a business card or brochure. A truly good logo means that people will understand what your company does as soon as they look at it. That’s a tangible you can bank on.
Logo graphics that give an immediate, visual understanding of what you do
Our Business Image Assessment service helps clients figure out what visual image will give an immediate definition of what their company does. Most graphic designers just sit down and draw something that looks good but has little bearing on communicating what the company does. The corporate identity package we provide, which begins with a logo, is based on research gleaned from asking our clients questions about their company.
Consistent, effective logo applications
Once you have your corporate logo, you may need help with additional marketing projects. We do more than just provide a logo and stationery. You need closely knit visuals that identify your company quickly in a marketplace full of potential customers who will give you exactly one glance before deciding if they’re interested. Websites, brochure design, advertising, pamphlets and trade show needs are all part of what we can provide.
Case histories: before & after
 Before |
 After |
Walker Design helped a law firm redevelop their corporate image because they were bringing on partners and targeting a much higher-end client. Their target market was doctors who needed a high-quality estate planning team that could protect their assets. By re-developing their image into a more established and credible visual representation, they were able to attract more profitable clients. |
|
 Before |
 After |
Walker Design helped a car detailing company transform their business image to appropriately represent what they specialize in. The quality of the company’s clientele changed overnight because their new image attracted a higher-end client. |
|
 Before |
 After |
Walker Design helped a membership-based organization redevelop their image so their visual communication was clear and they were able to attract Big 10 universities that were in need of their services. |
|
Need a new logo identity that truly helps people understand what your company does? Please contact us to learn more about how our logo design expertise can transform your company’s image.
Our design partner
Walker Creative Design
Cavanaugh Interactive has partnered with Walker Creative Design, who has a great track record of attention-grabbing, memorable logos.
Their clients range from small businesses like Picasso’s Restaurant, Bright Financial Services, and Apex Performance Systems to large ones like UW-Madison, who asked for “In the Red Zone: The History of Camp Randall” as a video project.
Portfolio samples
Visit our Corporate Identity area to see more examples of our work.
