About
Nancy Cavanaugh

Author: "The Boomer’s Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business"

As a kid I was always sketching something. As a college student I was always writing something. As a teacher I was always communicating something. As an employee I was always learning something. As an entrepreneur I am always trying to give something back.

 

It's no surprise then that I listen to people…a lot. Then I transform what I hear into something they hadn't imagined was even possible.

 

That's the way bridging a technology gap works. Find an expert who can make it work with the least amount of hassle and the most value your budget will allow.

“The Boomer’s Guide to
Social Media Success” explores disconnect between boomers and social media business promotion

Because of the explosive activity of Facebook, Twitter, and other social media technologies, internet business has evolved to the point where it might become the future of how people connect. Unfortunately, the baby boom generation is lagging behind in adopting social media platforms to promote their businesses.

“The Boomer’s Guide to Social Media” explains the unique attributes of this “pig-in-a-python” generation and how they can be used as strengths in building a vibrant social media community for their businesses. Using a step-by-step program called the “4 Es” (Engage, Educate, Elevate, Enlist), boomers will learn how to harness their own background and expertise to succeed.

Learn more about the book.

Interview with Author Nancy Cavanaugh at BizTech Expo on May 12. The interviewer is Kirk Strong, President of getsim.com, an interactive media company specializing in video.

What people are saying about “The Boomer’s Guide”

“Social Media is becoming part of our lives, faster than you realize. The media, the press, TV, and radio are
all using it. In The Boomer’s Guide to Social Media Success, Nancy Cavanaugh introduces us to it and shows us how to best apply it for advancing our professional business contacts. The boomer generation has been embracing new technologies for decades, so why act like ‘Luddites’ when confronted with Twitter or Facebook? Read about it and learn how to apply it in our lives.” —John Curtis, P.E., Milwaukee, Wisconsin

“[The book] is a pleasurable, thought-provoking read. You gave me many ideas that I'm excited to implement.” —Bonnie Lambert, Lambert Design, Burbank, California

“As a guy who’s a boomer and not really computer savvy, I know the value of networking to find customers. This book explains step by step how to reach the right people—people who will make good customers and tell their friends. It’s easy to follow and very informative.” — Art Lechner, Spring Auto Sales, Kansasville, Wisconsin

Social networking means business

Get two hours of FREE consultation! Go to our Contact page and drop us a note about your plans.

Tip: One of the most powerful things you can do is link your website to your social media accounts. Download Facebook and Twitter widgets and add the code to your site. As you can see just below the text links, your website can include an ongoing feed showing the latest comments.

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