Google AdWords Campaigns
Drive targeted visitors to your site with strategic pay-per-click management
One of the major Internet buzzwords these days is “pay-per-click” online advertising via Google AdWords. Simply put, these are small ads displayed on the right side of Google search results that provide highly targeted text or image ads on what words people use to search for your product or service.
Although Google advertises the simplicity of signing up and initiating AdWords campaigns, lack of knowledge about how to use AdWords can quickly lead to disappointing results or worse yet, a “black hole” of mounting financial loss.
We do the keyword research and create the ads. You reap the benefits without the pitfalls.
Because your know your business better than anyone, we start our research by asking you for a list of 10 keyword phrases you believe a user searches for when trying to locate your particular product or service online. These keyword phrases are the very heart of pay-per-click advertising and is a vital starting point in how we work with you.
Your list provides the starting point for our research to determine which phrases are the most popular and actually the “money” phrases. For example, which phrase do you think is used more frequently for people searching for an airline flight: “low airfares” or “cheap rates?” Knowing the answer can make all the difference between capturing new customers or wasting money on the wrong keywords phrases.
After our keyword phrase research is complete, we will…
- Set up an AdWords account.
- Work with you to plan a budget for ad(s).
- Develop headlines and links.
- Create a landing page for each ad.
- Write content for headlines and similar landing pages for different keywords.
- Monitor results and provide detailed reporting.
- Tweak the ad(s) based upon results.
Don’t fall into the trap of wasting money on ads that don’t generate revenue at the bottom line.
All our campaigns are focused on producing measurable results in order to achieve a superior ROI.
Whether you are a local business that wants to attract prospects or an international company seeking a global reach, we can apply the same logic used in building AdWords campaigns for both.
Please contact us to learn more about how to put our AdWords expertise to work for your business.
Why pay-per-click?
Reach online buyers now!
The biggest contrast between search engine optimization and pay-per-click advertising involves quick results and greater control over the ad message. SEO for your website is “organic” and takes time to increase your rankings; on the other hand, a well-researched and executed AdWords campaign captures immediate interest and sales because of your preferred ranking as a pay-per-click advertiser.
Should you use both methods to attract customers?
Although there is no definitive answer to this question, your business circumstances dictate which course of action is preferable.
If you have a relatively new website or have shifted your core products and/or services, you should consider PPC’s ability to produce rapid search success.
Or, if you need more control over ad content and want to experiment with AdWords, getting started right away would help determine just which keyword phrases are attracting more traffic and sales, in addition to our research on your basic list.
But overlooking the value of website optimization is a serious mistake. Optimizing your website remains the second-best way for visitors to search for your business because after all, that’s really where “findability” begins.
Learn more about our SEO expertise.
